Wednesday, October 13, 2010

A Solid Choice for Business cards

In order to keep pace with today’s busy world, you go out with a potent handy tool. It must be so accessible that you can put them in your pocket. Tiny yet powerful, what do you think will it be?

Whether you are a businessman, lawyer, doctor, engineer, model, marketing analyst, you are definitely in need of business cards. Let’s face it, we cannot cope up just by talking the whole day. Our facilities are limited thus, we have to extend them through the help of marketing tools.

Business cards are powerful in the sense that it can transmit valuable information by just handing them to individuals. Whether you know them or nor does not matter. What matters is that you give them to the right recipients.

Who then, are the right recipients? They can be your prospective clients or customers, your friends, your associates and employees. With this, you can be assured that your money will not be put to trash but will serve as an investment to make your business or profession productive.

Brochures need to be eye-catching so as to attract attention. Thus, they must be printed in the most effective manner. The solid choice though is 4 color business cards printing. Why? Simply stated, it is outstanding – outstanding for the cards, outstanding for your resources.

To choose how many colors to use in a brochure printing job is an easy task. You will just have to consider the text, image, graphics, logo and the likes. This is another reason why 4 color printing is such a big hit. With it, colors are like a huge palette available to be used by the printer. Second, it is not expensive like six-color printing and spot colors.

To achieve color quality, avoid doing color separations just by yourself. Seek assistance from printers. 4 color process is pretty exacting and may not be tolerated by amateurs. Thus, you have to have assistance from the pool of experts when it comes to 4 color business cards printing. Printers can adjust to your business card printing needs.

Business cards are advised to be printed on coated paper. After that varnish or liquid lamination is applied. This will make them durable and lasting. To be sure that you will be getting high-quality prints, request for matchprint proofs.

Make a lasting business card impression, 4 color business cards printing can be your valuable formula!

Business Plans - What is including?

Business Plan - What Is It? 

A business plan is a document that provide answers to the type of questions anyone who may provide financing would like to know about your home business. A business plan says. "I've considered this from every angle, and here's what I've come up with". What is your product or service? This is the first question every business plan should answer. You must explain in the clear, concise language what in the world you plan to produce or what service you plan to provide. 

Who are Your Customers? You need to clearly identify your customers in order to properly target your advertising, packaging, pricing, et. 

What Makes You Different? You need to identify the "primary factors" that will make your business different than other businesses you'll be competing with. 


What are Your Expenses? Your start-up expenses include any equipment that you need before you can get up-and-running, while your day-to-day expenses are staff costs and supplies. 
Following is a Simplified Example of Business Plan 

Catering Plus 

The business will be a home-based catering company, producing luxury food for special occasions such as birthdays and weddings. We will provide a comprehensive catering service, while specializing in high end customized cakes, which have a higher profit margin than other foods. 

Our catering business will be aimed at middle-class customers who desire a top-of-the-line catering but must operate on a budget. Our initial market area will consist of Mytown and the affluent area of Theretown. Perniagaan

We will only use commerical grade ingredients purchased from wholesalers and provide top quality design and service. This will allow us to provide food that looks tastes great, while keeping costs as low as possible. 

Beause I will be using my kitchen and making the food myself, there are only two real expenses: The purchase of an industrial grade mixer and then the day-to-day cost of supplies. Our research has shown that this supplier offers the best value for start-ups. 

To wrap it up, you should include a breakdown of both projected profit and loss per month (in graph form)for the first year in business. Show one-time and day-to-day expenses versus projected profit to indicate how you will pay-off your loan. Your business plan should show you making enough of a profit each month to live on - if it doesn't, then it may be considered unfeasible. 

Study a Few Real-World Business Plans 

The best way to get a real a feel for the dos and do nots of a business plans is to find real-world plans that have already been approved and study them. A good place to start is the internet. Once you've studied a few, you will get a better feel for how much work will be involved in putting your business plan together.


7 Ways to Sell and Retain Your Integrity

Making more sales while retaining your integrity -- is it possible

to do both?

Here are seven suggestions:

1. Focus on the getting to the "truth" of your potential client's

situation. You may or may not be a fit for each other, so focusing on

the end goal of making the sale only derails the trust-building

process. Without trust, you compromise integrity.

2. Eliminate rejection once and for all by setting realistic

expectations and avoiding traditional sales behaviors such as

defensiveness, persuasion, and over-confidence. If you're not trying

to sell, you can't be rejected.

3. Stop "chasing" potential clients who have no intention of

buying. How can you do this? Shift your mindset and boost your

truth-seeking skills so that you can quickly, yet graciously, discern

whether the two of you are a potential "fit" or not.

4. Avoid calling people "prospects" or even thinking about them

that way. People are people, and when you label them in your language

or your thoughts, you dehumanize them and the sales process.

"Prospect" reinforces the notion that sales is only a "numbers game."

Train yourself to think about "potential clients" instead.

5. Take the "cold" out of your cold calling. Don't start with "Hi,

my name is... I'm with... We do...". When you begin a conversation by

making it about you, instead of about the other person, you

immediately cut off the possibility of opening a dialogue. Try the

more humble approach of asking "Maybe you can help me out for a

second," and keep in mind that you're really calling to help them

solve their problems.

6. Don't try to "overcome" objections. Instead, determine whether

the objection is the client's truth or not. Then you can decide

whether to continue to open the conversationPerniagaan .

7. Avoid using "I" or "We" in your e-mail communications to

potential clients. These words indicate that the focus of your

communication is on satisfying your needs rather than solving their

problems. This sets the wrong tone for a potential relationship.

6 Ways To Fund Your New Business



I’m often asked: what is the best way to finance a new business venture. This question is usually followed by "So, do you ever invest in new business ventures?"

The answers, respectively, are: 1. there is no "best" way to fund a new business; and 2. I do invest in new business ventures, but darn it I can’t today because I left my checkbook in my other suit.

The truth is there are a variety of ways to finance a new business and which way is best for you depends totally on your product, your market, your financial requirements, your burn rate, and most importantly, your personal and financial situation.

So with that in mind, here are a few of the most common ways to finance a new business without hitting old Tim up for a loan. Keep in mind that all methods have pros and cons and some (or most) may not work for your specific situation. No matter what financing method you choose thoroughly investigate the ups and downs and don’t jump in with both feet until you’re sure you’ll land on solid ground.

Savings and Investments

The first source you should consider tapping is your own savings and investments. I’m a huge fan of self-financing when it comes to business because it doesn’t make you responsible to others should the business fail. The bad thing is that it if things do go under, it will be your money that goes down with the ship. If you’re not willing to risk your own capital you certainly shouldn’t be willing to risk anyone else’s.

Friends and Family

After tapping their own savings and investments, many entrepreneurs turn to friends and family for help. This works well for some, but here’s the creed I live by: NEVER borrow money from anyone you have to eat Thanksgiving dinner with. Nothing causes tension in a family like lending money that is never paid back. And notice I say "lending money" rather than investing money. Venture capitalists invest money. Your relatives lend you money. They will expect it back someday even if they say they won’t. Remember, when a loved one invests in your business they are emotionally investing in you. It would be tough to tell mom and dad that their favorite son lost their life savings because his business went down the drain.

Credit Cards

I financed my first business on credit cards, which was an incredibly stupid thing to do given the fact that my business could have failed and left me with thousands of dollars in credit card debt that would have taken until the year 2099 to pay off. It worked out in the end for me, but if you decide to finance your business on plastic keep in mind that you will be paying extremely high interest rates on the money you’ve borrowed and unless you hit it big you will be paying for that money for many years to come.

Mortgage The Farm

Bank loans are next to impossible to get if you don’t have collateral and a track record of business success, which is why many entrepreneurs use the equity in their homes to finance their business after being turned down for a bank loan. While this makes more sense than building a business on a deck of credit cards, the financial risks are no less abundant. You must pay this money back whether your business succeeds or not, but it is a good source of low interest money to get you started and the interest may be tax deductible (check with your accountant to make sure).

Angel Investors

An angel investor is typically a wealthy individual who invests in start up ventures for a share of the ownership. Angel investors are usually the first formal investors in a business and provide the seed money to get the business up and running. Some angel investors will write you a check and leave you alone to run your business while others consider their investment a license to "help you" manage and make decisions. If you do accept angel money make sure the terms are clearly defined on both sides. Angel money always comes with strings. Make sure you know whether those strings come in the form of a bow or a noose before you accept an angel’s check.

Venture Capitalists

Venture capitalists are to angel investors as pit bulls are to Chihuahuas. That’s not to say all VC are big, bad dogs, but they do have powerful jaws that can chew up your business and spit it out if things don’t go their way. VC money doesn’t come with strings, it comes with chains and locks and lots of legal documents. VC always have the upper hand in any deal they invest in. That’s just how it works and that’s the price you pay to get access to VC money.

If your business gets to the level that VC money becomes a viable option, don’t jump at the first bone a VC dangles before your eyes. If one VC likes your idea, others will, too. Present to multiple VC and carefully consider each offer before you accept the check.

Just remember, no matter how you finance your business, use the money wisely. Don’t buy $1,500 plasma monitors and $1,000 Hermann Miller chairs.

Have a very clear plan of how the money will be used and how it will be paid back.

And remember this, the more you can shoestring the business, but more of the business you will own in the end.