Monday, October 18, 2010

7 Key Strategies to Earn Customer Loyalty

The key of your business success is building customer loyalty. Holding on to existing customers is as important as soliciting new customers to keep feeding your list with fresh subscribers. Customer loyalty is the key to your business growth and profit. Because loyal customers generate a continual revenue stream through repeat purchases, they bring your business-increased profitability at a lower cost.

Like in any other moneymaking system, to succeed as an email marketer, you will need to understand all the secrets that are available to keep growing your business and apply them immediately.

How to Build a Business Relationship to Gain Customer loyalty!

Everywhere you go online they tell you that you must have a list to succeed. That's true but it doesn't go far enough until you understand exactly what makes subscribers eager to pay for your products, success will remain subtle.

If you don’t know how to build a business relationship to keep your subscribers enthusiastic, eagerly waiting for your articles and rush to buy your product without any regard for brand, your list is worthless.

Hands down the main key factor of a responsive email list is the Trust Factor. If you earn your subscribers trust, you will have much more success when it comes to advertise to your list. Without the trust of your subscribers, they will be leery when it comes to pulling out their credit card to buy from you.

1 - Earn your subscribers' trust

Honesty is essential to earning customers' trust, and that trust is the key to gaining customer loyalty. Earning customers trust is important to the success of any business. Being honest goes with not hiding anything.

Let your subscribers know your Identification and contact information, such as your name, physical address, email address and telephone number. It is important that you let your subscribers know how to contact you for assistance. The more they know you as a person, the more they'll trust you. And when it comes to asking for money, nothing is more important than trust.

Warning: Be sure to be selective in what you promote to your subscribers. If you suggest a product that turns out to be a scam, your subscribers will likely blame you first for recommending it to them. You really can’t afford to take a hit like this to your reputation.


2 - Give Them What They Want

When your subscribers sign up to your ezine, they are doing so for a reason. They want the information you are telling them they will receive. Keep giving them that, and they’ll be happy as can be. Diverge from that, and you could find yourself losing subscribers quicker than you can get them.

Tips: Ask Your Subscribers what they want. Don’t guess. Use this great, easy to use online tactic to find out exactly what your subscribers will buy from you or what subject they want to learn about. You could hold a contest. By sending them simple questionnaires or surveys will give you a sense of your market's needs, wants and preferences. Give the winner a quality prize and/ or gift that he can’t find elsewhere. Getting your subscribers involved like this will also keep them interested in your emails and help get more emails opened.

3 - Don’t send “too many” marketing messages.

Two thing you really need to watch, as a publisher, is how to advertise your product/ service and what product you endorse. Nothing ticks off a subscriber more than thinking a publisher is only in it for the money. This will happen if you advertise too much, or if you advertise the wrong products.

Sending out an email newsletter with too much ads and a little or no quality information will hurt your reputation. You have everything to lose, and nothing at all to gain by stuffing your Ezine with ads.

The ads in your Ezine aren’t the only things you have to worry about. This also includes any ads you send out that are separate from your regularly scheduled newsletter. Sending out an ad each day is not the way to go if you want to build customer loyalty. It is the way to go if you want everyone to unsubscribe from your list.

4 - Make your subscribers your friends!

Give your subscribers a good sense of who you are. It’s important that your subscribers see you as a real person, because they will likely never meet you in person. One thing every successful publisher does is just talk about whatever is on their mind in each issue of their Ezine. They may talk about their family, their favorite sports team, politics, the weather, anything that’s going on. They usually ask the reader to write back a few comments about it, or the reader will just write back without being asked to. This creates a bond between the publisher and the reader that could result in future sales and future partnerships.

5 - Over Deliver

Nothing makes people happier than knowing you pay attention to them. Make your customers and potential clients delighted by giving them more than they expected. After they order your product or sign up for your publication, give them a gift or a bonus that wasn’t advertised, in addition to any gifts or bonus you promised they would get. I’m not talking about any ebook or software they can download from any website. Give something that no one or only a few other people are giving away. This kind of gift and bonus says that you put a lot of attention and thought into helping them succeed.

From time to time and in special events send free gifts just for the heck of it. By continuously over delivering, your subscribers will realize that you are trying to help them learn what they need to know, and they will appreciate it when you give them the tools and information they need to succeed. This is obviously geared more towards strong relationship and they stay loyal customers longer.

6 - Help Them Out

Besides giving your subscribers what they want, helping them with whatever they need help with is the best way to earn customer loyalty. While this works on an individual basis, instead of taking care of all of your subscribers at once, the people you are able to help will be very grateful, and will probably tell their friends, colleagues and neighbors about you. Positive word-of-mouth is a powerful way to acquire new customers and build customer loyalty.

If one of your subscribers sends you an email asking for help, help them out as much as you can. Don’t just give them a quick, one word answer. They’ll probably just be back asking for a little more information. Just go ahead and tell them what you can, and be nice about it, even if you think it’s a stupid question.

7 - Don’t Use Hype

I’m sure you’ve seen this before. It seems to be everywhere you look people trying to hype-up their offer to make it sound better than it is. Most people just want you to be straight with them.

If you just stick to telling the truth about a product, without making it look like hype, I think your subscribers will have much more respect for you. Personally, I think its stimulating when someone sends me a sales letter and outlines how I can benefit from it without trying to make it sound better than it is. Most people can tell the difference, and will probably be turned off by the hype.

The bottom line

When you combine all of these keys, you’ll build a strong relationship with your subscribers and they stay loyal customers for years. All you need to do is find a way to include all of these keys into your business marketing strategies, and you’ll soon find yourself getting new subscribers, building relationships with and earning customer loyalty.

Becoming A Coach In Everyday Life

Be the change you want to see occur in the world around you. We can't make other people be more considerate, helpful, honest, etc., but if everyone were to work on themselves and develop these attributes, our world would be a better place.

Don't be judgmental. Look for and recognize the good in yourself and in others. We are all capable of so-called "good" and "bad" behaviors and we all have our "good" and "off" days. We are all unique and it is wonderful that we are different and not all the same - in our appearance, our thoughts, our opinions, our likes and dislikes. Being different is not threatening, it is not "bad", it is just "different". Embrace the differences and be happy for the variety. Likewise, forget the concepts of "right" and "wrong". People are not good or bad or right or wrong; they just are. If you were in "their shoes" maybe you would act differently, or maybe not. Being judgmental wastes time and cuts you off from opportunities and meaningful relationships - because you are not perfect either, and your judgment might be worse than the person's you are judging!

Respect. Don't make the mistake of thinking your rights are the only ones that count. Don't ignore the other person's rights. Our fundamental right is to be respected. Being wealthy does not make a person more deserving of respect and neither does a high-flying career with a fancy title. Respect is not about material issues or where one sits on the social ladder. Respect is acknowledging another human being's dignity and treating them how you wish to be treated yourself. We all came on to this earth equal and we're all checking out as equals. What happens in between is just a series of different life experiences. The poor man who lives in a slum, who cares for strangers, volunteers assistance without expecting anything in return and lives a clean, honest life is more deserving of respect than a wealthy businessman who dresses in fine clothes, lives in a huge mansion, and treats everyone like pond amoeba, cheats on his wife, swindles his shareholders and has forgotten how to tell the truth.

Be a Good Listener. How often do you really listen to other people? How often do you plan what you are going to say next while they are talking, or allow your mind to drift off onto something else instead of concentrating on their every word? It takes practice to be a good listener, but in being one, you are showing respect and in a position to better comprehend the real message being given to you. You avoid misunderstandings and missed instructions. Furthermore, the other person will appreciate your attention and return the courtesy.

Be interested - not interesting. This goes hand in hand with being a good listener. People love to talk about themselves and will delight in the opportunity to do so, so ensure you ask questions and take an interest in what they are telling you. Don't worry about them hogging the limelight - you can have your turn during the conversation. Have you ever met someone who only talks about themselves? Count the number of times you use "I" in your conversations. Judging, arguing points, interrupting the conversation, and using "I" a lot are sure signs you need to review your communication skills.

Respond from Your Heart. We tend to respond to others using our head, not our heart. We formulate stories about us, we defend our ego, or we judge other people or what they have said. If we respond from our heart, we can respond with understanding and a sense of connection. Find something good to say about people and to people. Build people "up" - don't knock them down. Go with your gut instincts.

Be truthful. There is a good reason for the saying "honesty is the best policy." Nothing good ever comes from lies, and there is a difference between being diplomatic and telling an outright lie. Nobody trusts a liar. If you've made a mistake, well, welcome to the human race! You don't have to lie to cover it up. You don't have to tell your truth "brutally", there are gentle and tactful ways of delivering truths and you should think carefully before you speak. But don't try to be deceitful because it has a habit of coming back to haunt you, and in those situations you are worse off than if you had just come clean in the first place, as uncomfortable as that may seem at the time.

Be helpful. When you need a helping hand, don't you just love the person who comes up and offers that to you? Wouldn't you love the opportunity to repay them? You can be that person that others look to respectfully with gratitude in their hearts, who will, one day, repay the gesture. What comes around, goes around. If you want people to be helpful to you, you must be helpful to others. It doesn't matter whether this is assisting your boss with a special project you can see he needs help with, or a co-worker who is struggling with a large workload, or an elderly neighbor struggling up the stairs with her arms full. People do remember kindness.

Maintain Your Integrity and Your Dignity. People with their integrity intact are easier to deal with in work or personal situations. They know where they stand and you know where you stand with them. You will feel better about yourself when you set your standards and stand by them and you will attract those who respect your standards and who have standards of their own. Being a doormat is disrespectful to yourself and to the person 'walking all over you'. It does not allow them to grow and learn to do something for themselves. Learn to say no gracefully. You have as much right as everyone else on the planet to have your own opinion and your own way of doing things, and reminding you of point (1) above, nobody has the right to make you feel 'bad' if you think, feel or dress differently. Remember, "to thine own self be true."

Go the Extra Mile. I mean this in a couple of ways. First, whether you are either asked to do something, or you are offering to do something, remember that if something is worth doing in the first place, then it is worth doing well. And while you are at it, what little touches can you offer to improve it? For example, who would you rather go to for your shoeshine… Mr. A does a wonderful buff and polish and is timely and not too expensive. Mr. B also does a wonderful buff and polish, he is also timely and not expensive, but he is also cheerful and interested in you and whistles while he works, so after your polish, you go on your way feeling on top of the world! Mr. B just went the extra mile for you. He didn't just polish your shoes, he lifted your spirits and made you feel good. If you are offering a co-worker assistance with copying some documents, go the extra mile and ask if she needs a hand stapling them or collating them. Going the extra mile need not involve a large expense of time, energy or money, but it's value to the recipient is often priceless, and one day, it will be reciprocated.

Say What You Mean and Mean What You Say. Neither beat around the bush being evasive, nor make promises you can't keep. On the other hand, if you say you are going to do something, do it. Be known as a reliable person. Honor your promises and agreements wherever possible - this stems back to integrity. Prepare to be flexible if need be, but know that you don't have to bend over so far backwards that your back snaps. Being assertive and being aggressive are two entirely different things, and you do not need aggression to be assertive. In fact, you are better off without the aggression! If you are wishy-washy and allow people or circumstances to be unconcerned for your position, you will develop that reputation and find more and more people willing to walk all over you and more situations in which it occurs. Being like this does not prove you are valuable to anybody - it just means you are a 'pushover'.

Manage Your Finances & Get Back in Control of Your Life

“If you would be wealthy, think of saving as well as getting”

----- Benjamin Franklin (1706-1790)

There is no shortcut to personal and financial. Getting rich entails long years of discipline, hard work, thrift, and wise use of resources. Those who get rich quick usually do so because: they won a million dollars on lottery; duped other people in a scam; or inherited a fortune from a wealthy father or relative.

But if we go back to the root of the issue, it may be important to ask, “Why are some people poor?”

One of the main reasons why many people are poor or remain far from becoming rich is encapsulated in two words: financial mismanagement. Financial mismanagement is about squandering one's resource on things or activities that do not bear fruit or result in additional income. Mismanagement of finances is also one of the common causes of marital trouble and a source of enormous stress and anxiety in people.

So many people have fallen into the debt trap and now feel totally out of control of their life and finances.

So what can the average person do to better manage his or her finances? You do not have to be an economics graduate or a finance guru to get out of debt and stop the cycle of living from paycheck to paycheck. To get back on track in terms of your money and investments, consider the following suggestions:

1. Eliminate Your Debts, Avoid Unnecessary Spending

If you are like most people, credit card interest payments actually consume a large portion of your monthly income. The solution is simple: pay-off your existing debt and avoid making additional loans or unnecessary purchases. Eliminate debt as fast as you can. Make a list of payables and prioritize either by starting on items that have the higher interest or those that can be easily paid off. The choice of which debt to pay-off first depends on your paying capacity, or the amount that you take out from your monthly budget to settle the debt. Another tip is to tell your bank to set automatic payments on your checking or savings account so you can avoid late payment charges and other penalties from the credit card company. Avoid missing payments since the compound interest on your loan or credit will affect your financial position.


2. Have an Emergency Account

After paying off every single debt, the next step is to start on an aggressive savings plan. There are actually several savings plans that you should start on. One such plan is to have an Emergency Account. Always set aside at least 5% to 10% of your paycheck as savings. If your budget permits it, save a separate amount to fund your emergency fund which you can use for unexpected expenses, sudden loss of a job, hospital bills, and other unplanned spending. Having at least six month's worth of your salary as an emergency fund is a workable goal. However, make sure that you use the emergency fund for emergency purposes only and not for trivial spending.


3. Check Out Your Company's Retirement Plan

Retirement plans help individuals set aside money that they can use after they retire. A 401(k) is a retirement plan that was named after a section of the United States Internal Revenue Code. The employer-sponsored plan works by setting aside a portion of an employee's salary which, in turn, is invested in mutual funds, stocks, and other investments in the money market. Another option is to invest the money in company stock. The advantage of the 401(k) is that the plan is tax-deferred.


4. Pension for the Self-Employed

If you are self-employed or belong to an unincorporated business, you can study the potential benefits of the Keogh Plan which allows self-employed individuals set aside up to 15% of their income or they can participate in a mutual fund company and make automatic contributions or you can get a pension plan.


5. Invest Your Money

While saving some of your hard-earned money is a good start, leaving it all in the bank may not give you the results you need. Get educated about investments and other financial instruments you can use to make your money earn more than what you are currently getting from the bank. The first step is to learn about passive and active income. You must also learn how to analyze and choose investments that will earn more money in the long run. Mutual funds, stocks, and other investment options are available for you to study and consider.


6. Manage Your Money Online

If you have an Internet-capable computer at home or at work, you can actually manage your finances online. You can check your balance and credit statements, transfer funds, pay your bills, and monitor the status of your savings through your bank's online system.

Indeed, there is no shortcut to wealth. Living the good life entails planning, setting goals, discipline, a great deal of sacrifice. Getting rid of worry and anxiety attacks over financial difficulties is not an impossible task. When you save and invest wisely, you will be able to prepare the tough times that are sure to come; and you can have enough to enjoy life, which is the reason why we need to take control of our finances.