Monday, November 30, 2015

Subliminal Advertising - How To Use It

Some of us scoff at subliminal advertising techniques. We like to think our minds are entirely logical and immune to the influence of others. This just isn't true, as any good salesman knows. After studying the subject for some time, I have come to accept that I will not just buy things, but I will be "sold" things, even by way of subliminal techniques.

What I CAN do is learn the techniques that are used on me. Then, if I want to, I can use them too, when I believe it is ethical to do so. More importantly, I can protect myself from these techniques, or at least be sold the RIGHT things. Want to do the same? Would you like to learn a few subliminal advertising techniques? Start with the following sales pitch:

"Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn't that feel great? Just apply our simple methods, and you'll have that power. Use the form below to <i>order right now</i>."

Okay, let's dissect the sales pitch, sentence-by-sentence.

Sentence #1 : Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.

Sentence #2 : What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader.

Sentence #3 : "Imagine standing at the podium, knowing exactly what to say to make them love you." The word "imagine," gets the reader to do just that. Helping a prospect to create a scene in their mind creates desire for that scene to be reality, and creates good feelings too.

Sentence #4 : Wouldn't that feel great? This suggests a positive emotion and gets another yes. Questions involve a prospect more, and it is better to suggest an emotional state (by asking) than to tell a person how to feel.

Sentence #5 : Just apply our simple methods, and you'll have that power. The "and" is used to infer cause and effect (you'll have the power because you used our product). This is subtle way of getting the reader to accept the benefits of a product uncritically.

Sentence #6 : Use the form below to order right now. The last line directs the reader with "Use the form below." The "order right now" is called an "embedded command," because putting it in italics subtly draws attention to it, and influences a prospect without him noticing consciously.

This simple paragraph uses many so-called "hypnotic sales techniques." The idea is that by using the right words and techniques, you can put a person into a kind of "buying trance," in which they are much more receptive to your offer. Do these techniques work?

When I first learned about them, I used them to rewrite the subscription page for the Brain Power Newsletter. A free newsletter may be an easy sell anyhow, but I immediately started to get four times as many subscribers from the same traffic.

This is powerful stuff. Four times the response? I was either the worst copy writer prior to my changes, or these techniques really work. And I was only using a few of the dozens of subliminal advertising techniques available.

Saturday, November 28, 2015

Making Money with an Online Business: 5 Things to Watch For

Depending on whom you talk to, today's economy is either on a roller coaster, on the verge of a recession, or in a full-fledged recession. Whichever is the case, there's little doubt that people are anxious about their economic well-being. Some are in danger of losing their homes, some are in danger of losing their jobs, and some are just plain scared about the future. That's why an increasing number of people are looking for new ways to make money; even if they don't get rich, they won't get deeper in debt. Instead of going out and getting another job, more people are opting to start a money making business online.

A home business has many advantages over looking for a second job. For one thing, there's no commute, which means you don't have to get gouged at the gas pump. For another, you can set your own hours and work when it's convenient. Finally a home working opportunity can give you peace of mind, since there's no chance that you're going to be laid off.

When it comes to an online business opportunity, however, it's often hard to choose among the many offerings out there. Here are five things to watch for when reviewing a potential money making business.

1. How Internet savvy do you need to be? One of the big mistakes people make is signing up for an online home working opportunity, and then finding out that they need to design web pages or continually update product offerings. That's simply beyond the ability level of most people. Instead, seek out a business offering that doesn't require you to buy a domain name, find a web host, upload HTML code, and so forth. In other words, you want a system that is as fully automated as possible.

2. How much of a back office is required? Many online business opportunities require you to maintain a complicated back office where you track sales, contact customers, provide support, and so on. In most cases, you even have to set up your own merchant account in order to accept payments and credit cards. That's a major headache, to say the least. Instead, look for an opportunity that doesn't require a back office set up, and that only requires that you have a PayPal account. Remember the more fully automated it is, the less time you have to spend in order to make money.

3. Avoid networking affiliates and MLMs. Multi-level marketing (MLM) and many networking affiliate programs are great get rich quick schemes - if you get in on the ground floor. If you don't, your hard work benefits those above you, but doesn't add much to your bottom line. Select a business where you receive 100 percent of the payments made to you.

4. Find products that sell. In today's environment, the best bet for products are those that are downloadable. For example, there is a huge market for software, e-books, graphics, and website content. If you become a reseller of these kinds of electronic informational products, you will be well on your way to having a successful business.

5. Keep it simple. Many home business opportunities require you to jump through hoops in order to launch your own enterprise. Before you know it, you're signed up for trainings, paying out membership fees, participating in conference calls or web-based seminars, and so on. Instead, find an opportunity that offers a valuable product and that makes it simple to create your own income stream.

Tuesday, November 24, 2015

How To Bring Originality To Your Business Ideas

If you are immersed in the world of internet marketing, you have probably heard many times the advice: don’t re-invent the wheel, follow someone successful. But simply copying a business idea is sloppy and might not get you the results you are dreaming about, just because it has been done already in that way. So how can you add a zesty twist to your business idea?

Many people use the excellent technique of brainstorming. You simply write down, without editing, all the business ideas you can think of. Remember, you shouldn't judge any idea at this point.

The best place to start, of course, is to think of business ideas relating to your interests and passions, things you know quite a lot about or are passionate about learning more about. Anything can work: pet care, model airplanes, car accessories, home decorating, knitting…

But identifying your passions and interests is only the very first step toward a great business idea. Let’s face it, many people have cats, for example and learn about the best food for their cat or all about the best product for eliminating tics. So how can you come up with original business ideas on such a popular topic?

For your first business idea, try to stick with things you have experienced. Do you have a special tip to share with people? Something you learned while trying something new? Is there a life experience you can describe in detail and through it help others who are going through the same experience as well?

The point is that you will always have an original twist to your basic business idea, because no one has gone through any experience in the exact way you did, with the same emotions and lessons, conclusions and thoughts...

You will always have something different and unique to say about something common, some small change to offer to an already existing system, a personal perspective on things that gives you something to offer. There lies your personal bank of business ideas.

A first original business idea can help you establish yourself as a brand name in the field of your interest. But what about other topics? What about your next business ideas?

Continue to brainstorm, using associations and questions. Associations can help you identify smaller markets, different ideas for complementing products, such as a series of books or a suite of programs, create related websites and much more beyond that. The sky is the limit, plain and simple!

The questions you can ask yourself about a business idea are, for example: does such a product already exist? Can I improve on the same idea? Is there a concern of people who share my interests that has not been taken care of yet? Can I come up with a simple solution to a simple problem?

Remember, someone may have come up with a business idea you are interested in already, but you can always look for a personal twist of your own to add and make it uniquely yours.

Brainstorming is the key to that mind vault of business ideas each one of us has. You can brainstorm everywhere, by your desk or in a restaurant. All you need is a piece of paper or an open file. Most people would prefer peace and quiet for this exercise.

You can write single words or complete sentences, draw pictures that relate to your business ideas or any other technique that will keep the idea clear later when you review it. Let your brain run, don’t hold back.

When you are done, you will be surprised at how many new and unique business ideas you can collect from this list. Simply add your personal twist and you are on your way to fulfilling your dreams.

Saturday, November 21, 2015

Business Funding Sources

When you decide to open a business on your own, often times the excitement will have you ready to launch your idea right away, however one thing that may be holding you back. You have several options in gaining much needed capital to begin to implement your business ideas. This article will include some ideas you can use to find funding for your business and begin to make the capital you need to grow.

So where can you begin to find funding sources for your business to gain capital? First place you should look is at the support of your friends and family. Occasionally, some people will get lucky and be able to find a lender within their family or friends to begin a business. You will want to be extremely careful however, borrowing from close friends or family can hurt your relationship with them, if extreme care for repayment is not made.

Another excellent avenue is to investigate any type of small business loans your government may offer. Many governments will offer new business owners loans for business start up, or disaster assistance and training. Also with the fast growing internet population there has been websites that have been created that allow lenders and borrowers to come together in efforts of starting up a business.

Another idea is to seek out venture capital firms; these are types of financial businesses that pulls together all partners resources and use these funds in efforts to help a new business entrepreneur being their business. In addition, look into your home equity, these types of loans typically called a second mortgage, allows you to borrow money from an institution by using the equity contained within your home as a form of collateral.

Lastly, credit cards and angel investors are two other types of funding sources you can investigate. Using your personal credit card can be a very tempting funding source; this typically works if you have enough of a credit limit as well as the means to pay it. With credit cards, you will want to be extremely careful in using them for your business venture and make sure that you keep up with the minimal payments at least; otherwise, you could end up hurting your credit and its rating.

Angel investors are typically retired executives or business owners, which are specifically there to help you start your business. These angel investors typically can provide you beginning capital in excess of what any other funding source can. Generally, these loans can start at $20,000 all the way up to around two million.

Wednesday, November 18, 2015

The Number One Reason For Small Business Failure.

Nearly half of all small businesses fail within the first two years of operation. The number one reason for business failure is inadequate planning. The second reason is under-capitalization.

So before you mortgage your house, or go into debt financing your business, you need to know if your business is going to do more than survive -- you want to know if it's good enough to thrive! Here are three things successful businesses that have stayed in business for five years or longer have in common:

1. The idea. A successful business start-up always starts with an idea. Something that makes your business stand out from all the rest. So how do you know if you've got a good idea?

You've probably got a good idea if you can answer yes to any of the following questions: Does your idea provide the solution to a significant problem for your target market? Does it satisfy a need or want? Does it create an opportunity?

The most successful businesses either fix problems (either real or perceived), or they increase your customer's pleasure. They create a repeat need for a product or service among the target market.

2. The market. Your chances of survival are better if you can answer the following questions with a yes: Is there already a market for your product or service? (It's much easier to fill a need than trying to create an entirely new market.) Can your target market afford to buy your products or services? (If they can't afford it, it doesn't matter how great it is, you won't sell any!) Will your target market perceive your product or service as valuable? (If they want it, but don't think it's worth what you're selling it for, you won't make any sales.)

3. Your ability. Do you have the people, the resources and the knowledge to be able to consistently provide your products or services to your target market? Can you maintain a competitive advantage? Do you have enough manpower? Can you purchase the supplies and materials you need over the long run?

Your first step always is to create a solid business plan. Your business plan is more than an essay on "Why I deserve to get funding for my idea" however. Don't spend all the time creating a business plan and then toss it in the bottom drawer of your desk. Your business plan should be a living, breathing roadmap that helps you make sure you're on course and reaching the goals that you set for your business.

The second step to business survival is getting enough financing. Although the term "bootstrap entrepreneur" describes most small business owners, having enough capital to be able to keep your business afloat is vital to your survival.

When you're creating your financial analysis of your business, make sure you're being realistic about costs and expenditures, so that you give yourself the cushion you need to succeed.

If finding financing is a problem, either because you don't have enough credit or equity, or there are other problems, take the time to look into the resources that are available in your community. There are a wide variety of grants and loans (including microloans) for entrepreneurs, if you know where to look.

Some great resources will be:
-The Small Business Administration
-Local Small Business Development Centers
-Women's Organizations
-Local University or Community College
-Chamber of Commerce
-SCORE (The Association for Retired Executives)
-Nonprofit organizations that work on economic development in your area

Use other successful business models as a guide. When you're getting started, look around. What businesses are successful? Why? What is it they're doing that is working? What attributes do you admire, and why? You stand a better chance of succeeding if you're modeling someone who is already successful.

Find a mentor. Most entrepreneurs have great skills and abilities, but no one does everything well. You probably already know what your strengths and weaknesses are. (If not, there are many resources and tools that can help you figure it out!) Rather than ignoring your weaknesses, find a mentor who can help you either build your skills in your weaker areas, or offer advice for getting what you need.

If you take the time to plan to succeed, you could be creating a legacy that will be enjoyed by future generations, and that other entrepreneurs will look at as a model for building their own businesses.

Friday, November 13, 2015

Making The Sale Of Your Life

Doing things right with your own online marketing of entertainment networking

Be your own business, be for real, and show the world you know how to sell online better than anything else. Building a marketing network that you control uses the same skills you have always used to sell pretty much anything. But online, it is easier because you have the time to develop your sales pitch exactly the way you want it.

Today’s world of sales is very different than from 10 or even five years ago. More and more people are using the internet every single day. The internet is the most efficient way to distribute human knowledge in effect, to the entire globe at present. It will probably continue that way for at least 30 years.

The element to consider now however, is the human one. Most people take their technology for granted, or they hold it so dear to themselves that it is more important than the family house pet. Values have changed so much since the new millennium began that people are becoming more and more cybernetic by the day without even realizing it.

That is something significant, because with the computer becoming a center for work, study and social life, the Acropolis from ancient Greece has now spread out across the world and can reach into the schools of thought that permeate the atmosphere of every cyber café and home office.

Home-business networking online with your very own sales program and structure need not take thousands of dollars in personal investments, or long years of college study at Yale or Harvard. Although it does help, it’s not necessary. What is necessary however, is merely the human factor of a world that seems intent on mechanistic reality.

Sales is about the human element. Selling online means selling to human beings who find themselves attached to a mechanical world through a cybernetic interface. And that means reminding people that they are human. Entertainment is about humans, about a human reality, and one that demands a certain amount of fun and distraction.

Networking online means being real, being honest about what you sell and really showing that you can sell. The skills that we use to make a good sale are still the same human skills as with traditional face to face sales, but now we have an advantage, the electron.

Time to think, time to focus and the time to build a presentation online, of course a little persistence on your part as a sales professional is a world of difference, the electron has forever revolutionized first impressions.

We as a human race are ready to come together in one place “the internet,” and civilizations exist to improve the quality of life. That is the job of the entertainment industry, to improve how we live our lives to the fullest possible potential. Selling catharsis is important to our new cybernetic world order.

Selling cathartic experiences with online business networking in the entertainment industry is selling more than a commodity, it’s selling a basic human need, and it’s selling “an experience.”

Be for real

Long ago in the days of traditional door to door networking sales professionals, selling a product was like having an excellent first impression, creating rapport, getting to know the client’s needs, having a conversation, making friends and then laying the sales pitch down. That hasn't changed with online sales because people are still people.

Building a network has always had the same rules. So what has changed? The fact that instead of going face to face with people at the door step we are now approaching them for the first time through a media of which many are not yet familiar. The internet interacts with images, sounds and movement, just like in the real world, but the movement, the sense of smell and taste are now virtual sensations.

It’s just like having a digital outdoor sign inside a virtual freeway of flowing electrons or a digitally moving poster board inside a coffee shop. By just clicking on them you go to the appropriate electronic address. Online marketing business affiliates that work for the entertainment industry have to build advertisements that really make clients want to visit the entertainment site.

With a little honesty, knowing your product and showing that you know how to be creative in the marketing industry, you will be for real, and have your own company with your own hours. Working for yourself in the world of cyberspace is the only way to be truly successful today.

With your own business, one that you believe in, one that sells a product you believe in and one that provides the proper motivating inspiration to succeed, there is only space for real and honest business professionals.

The Skills to Sell

The skill to sell is one that is very subjective and not everyone yet understands how a person can actually learn to sell something. It is possible to learn to sell something just as it’s possible to learn to read and write or any other ability.

Selling online is an ability that can be learned just as easily as out in the face to face world. Especially for those who are already professionals in the area. Some people are just naturally interested in one thing while other people in another. No one was simply born knowing how to read, yet here, you and countless others are, reading this text.

It takes years before children can read, so, why would things be different for anyone trying anything else for the very first time? It is no different, but sales on the internet is exactly like sales in the real world, and if you know how to do that, you know how it works online.

Basically the point is to ask yourself, are you good at selling and do you want to be even better? Of course you want to be even better than you already are and the internet offers that chance.

It will take a frame of mind that cannot in any way be compromised with things that are not equal to or above your own personal goals. It will take the kind of willpower that you only hear about in tales of great deeds. But most of all, it will take the kind of enduring self-discipline that it takes to conquer your own self.

Time to Think

The greatest advantage to selling online is the time one consecrates to the eternal flow of human creative thought. You have time to research your target public, create enduring and valiant presentations that have never been seen before anywhere and most of all, time to be persistent.

The target public is not just going to pop out of the wood work, they are there though. People are beginning to come together in a new globalized civilization and we are at the very head of those interested in commerce, trade and foremost entertainment.

We sell what people want. Finding them is as easy as putting up signs on the freeway of flowing electrons and in virtual reality cafes that they might chance onto while surfing the silver thread of silicon webs.

Mostly, chat rooms and e-mails do most of the work for affiliate marketers, even more so for those building a home network, but nothing can compare to the power of having a static site on your very own server and a sub-directory for blogging.

Sales is endowed with the coherent patterns of human speech and has been responsible for the development of new linguistic patterns unlike anything else in our history. Creative people have creative ways of dealing with markets, and on the internet nothing could have more potential than network builders who enjoy a good conversation.

Time to think is really that, time to talk over ideas and concepts that directly may not even appear to be related to entertainment, but related to rapport, empathy and feeling. Blogging is a way of creating interesting conversations in forum fashion, that people may discuss their own passions.

Passion is the very blood of a sale. When we see a passionate person talking about their passion, we too become passionate. But it must be for real. Nobody wants to buy a vacuum cleaner from a person who sees the vacuum cleaner as a domestic tool for the unhappy domestic servants of the world.

People want to buy vacuum cleaners from people who see the vacuum cleaner as a revolution to our way of life on earth! But really see! Not acting like they see. Really seeing!

Of course most people probably haven’t received a vacuum cleaner sales person at their door in over a decade, the metaphor is perfect. If you truly believe in what you sell, if you truly know that it is fulfilling of some exceptional role in society, you will sell it well.

This is why blogging sells so well for online networkers. Passion sells, and it is found by the search engines more often than sites that don’t evolve. Chat rooms and blogs do more work for online marketing than static sites do, and that is purely human.

Only a professional sales person can deal with it. Learn the area, research and you will soon find that your marketing company can be for real, even in an ocean of electrons.

Saturday, November 7, 2015

Tips For Selecting The Right Public Relation Firm

Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight.

The relationship between a company and its public relation firm should be long-lasting. IF you change public relation firms periodically, the public may end up being confused with the ever-changing messages of your ads. Start advertising right with the right public relation firm.

Here how to find the perfect public relation firm for your company needs:

Work Experience in a Particular Industry and Location

Hiring a public relation firm with extensive experience in advertising and marketing hotels is not a good decision, no matter how many awards it had garnered, if your business belongs to the medical industry. Hotels and hospitals are two completely different things and that why you need a public relation firm with experience in handling public relations of hospitals, not hotels.

Likewise, hiring a fancy New York public relation firm may not be a good choice to make if your business is located in the smallest and most traditional town of Texas. Again, New York and Texas are two completely different tastes and inhabited by completely different people, so what may work in New York could absolutely fail in Texas!

Party, Party, Party!

Public relation firms are best known for their ability to create glitzy events. Availing the services of the right public relation firm will enable you to create parties that are nothing but exciting and fun without having to spend half as much as you imagine you would for such events.

Offering Something beside Trendy

Most individuals believe that hiring a public relation firm is necessary only when you have to organize a party or get the right people to notice your product. The right public relation firm, however, can give you more than that if you know the right things to ask for.

A public relation firm understands that each company is unique from the other, even if they're competing in the same sector. This means different strategies as well. Given the opportunity, a public relation firm can also help you determine the right positioning in the industry, make brand recognition possible and identify the target market for your company and products.

Public relation firms are not all about parties and fun. They can get down to business too, if you're dealing with the right firm.

The All In One Media Kit

Getting heard is not enough; the best public relation firms know that saying the right things in the right manner are equally, if not more so, important. The right public relation firm takes the time to get to know a company inside and out in order to generate the right kind of media frenzy.

Numbers They know that figures carry considerable impact, but too much of it can make a report boring and uninteresting.

Events Narrating the company history can be tedious, so it must sound exciting while remaining factual at the same time.

Testimonials Customer cases are tricky; too much gushing can make a reader suspicious while lack of information will make a reader lose interest.

Ability to Solve Crises and Sensitive Issues

Publicity firms generally act like problem solvers. When a crisis ensues that threatens the reputation or credibility of a company, a good public relation firms able to step in to smooth out ruffled feathers and restored damaged company images.

Creativity and Out of the Box Thinking

The right public relation firm never runs out of creative ideas to help promote your company. Because it knows that the world around us is constantly changing, its also aware that the company must have continuous use of dynamic advertising for their success.

Adapting a Maternal Role

Lastly, the right public relation firm is one who acts like a mother hen to your company. It knows how important it is to listen to your concerns and your complaints, but it also knows when its right to stand firm and push for its suggestions while ignoring your recommendations. The right public relation firm always has your best interests at heart -even if it may not seem so at first glance!

Tuesday, November 3, 2015

Strategies For Successful Business Networking

There are a variety of organizations that run networking groups across the country. The largest group is probably BNI, which offers members the chance to attend weekly meetings and develop new professional relationships to help them grow their business. some chambers of commerce are now organizing "leads groups" for their members as well. These groups are intended to offer members a way to connect with each other and potentially refer each other business.

In most "leads groups" each group allows no more then one representative from any industry, so if the group has a mortgage broker other mortgage brokers have to join another group or wait for the seat to open up. The idea is that by restricting membership, you eliminate competition within the group.

The agenda at most structured networking meetings is pretty straightforward. Each member is given an opportunity to introduce themselves, then there is a short presentation by one or two members (each member gets the chance eventually). The meeting ends with members discussing potential referrals for each other. This means that most of the members get about one minute to present who they are and teach the other members of the group how to refer to them.

Most people do a great job of presenting themselves. However, most people do not think to ask for referrals. At most networking events, you are not expected to ask for a referral or explain what a good referral for you is. However, at a leads group it is not only acceptable, it is expected!

I am involved in a number of networking groups and have used the simple outline below to create my elevator pitch (quick introduction). When I deliver my elevator pitch to a leads group, my goal is to educate everyone in the room about my company and what I do, as well as to teach them the best way to refer others to me. In addition, I want to make sure I actually ask for a specific referral. I will go through each piece of the outline in detail, but here are the basics.

    * Introduction
          o Name
          o Position + company name
          o Location of the company
          o Overview of services
    * Tell a story
    * Call to action

The introduction piece of your presentation should stay the same every time you give it. You might say something like, "My name is Joe Smith. I am mortgage broker at ABC mortgages in Anytown, USA. We offer a full line of residential and commercial mortgage products." You can add some additional detail, but you should really focus on keeping this short and on point.

At each meeting, you will have the chance to differentiate yourself from the competition by telling a short story during your presentation. The story can be related to a specific challenge you helped a client overcome, a unique feature of your product or service, or you can simply talk about a new development at your company. Consider writing out your stories in advance so you know what you are going to say at each meeting. In addition, you can schedule the content so that the other members of your group learn more and more about you at each meeting. You need to focus on educating your group a little more each week.

The "call to action" is very important and the piece that most people overlook. You need to tell the other members of your group exactly what type of referral you are looking for. For example, our mortgage broker, Joe Smith, might say, "Today a good referral for me would be a Realtor at XYZ real estate company." Joe may also say, "Today a good referral for me would be anyone who purchased their home more then 10 years ago."

I always recommend that your "call to action" is as specific as possible. If Joe stands up and says that a good referral would be anyone who needs a mortgage, the rest of the group will have a harder time thinking of people to refer. If Joe asks for an introduction to a specific person at a specific company, someone in the group may know that person or know someone at that company who can facilitate Joe's introduction. The more specific the request, the more likely it is to trigger someone else in the group's memory.

A last minute hint:

Keep focused on the networks of the people in the group, not on the people themselves. In other words, when you are participating in a networking or leads group, you should not focus on gaining the business of the people at the table. Instead, you should focus on gaining their trust so that they will refer you people in their network.